Tiju’s Academy
Role
Creative Strategist/AI Content Creator
Tools Used
- Midjourney
- ChatGPT
- Claude
- Veo3
- Seedance
- Runway
- Canva
- After Effects
- Premiere Pro
The Challenge
Tiju’s Academy needed high-volume creative content for multiple education campaigns, including IELTS, OET, PTE, German, NCLEX-RN, Prometric, Digital Marketing, English Fluency, and recruitment campaigns. The brand required fast, culturally relatable, conversion-focused visuals and video assets while maintaining a professional academic identity across different platforms.
Concept & Approach
Built an AI-assisted creative workflow for performance marketing, academic content, website visuals, and social media campaigns. The approach combined Indian ethnic visuals, student-focused storytelling, modern education branding, and fast-paced AI video production. Using structured prompt development, generative image workflows, ad copy planning, and visual direction, I created consistent campaign assets for Meta ads, website revamps, course promotions, hiring posters, and live class presentations.
Selected Frames
Meta Ad Creatives
AI-Generated Website Visuals
Course Campaign Posters
Academic PPT Slides
AI Video Ad Frames
The Outcome
Delivered 100+ campaign creatives, 60+ website visuals, multiple academic PPT decks, AI video concepts, and structured Meta ad content sheets for Tiju’s Academy. The workflow improved creative production speed, supported performance marketing campaigns, and helped maintain consistent branding across education, recruitment, and promotional content.
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